PPC is a digital advertising model where businesses pay each time their ad is clicked. This strategy typically involves running ads on search engines like Google (Google Ads) or social media platforms (Facebook Ads, Instagram Ads). PPC allows for immediate visibility and traffic 

Email marketing involves sending promotional messages, newsletters, or updates to a list of subscribers. It’s a highly effective way to nurture leads, maintain customer relationships, and drive sales

Affiliate marketing is a performance-based strategy where businesses partner with third-party marketers (affiliates) who promote their products or services. In return, affiliates earn a commission for each sale